It’s no secret that Google constantly updates its algorithm to meet the needs of both searchers and advertisers. The search engine giant always aims to make its engine the most relevant and informative source for everything on the web. However, people are starting to wonder if they are doing it too much. The Internet is a harsh place where every website must compete with the rest of its kind for the clicks and impressions of the searchers. The following are reasons why Google’s algorithm updates are affecting SEO perhaps more than intended.
- Important updates are delayed
Google’s algorithm updates have always been frequent, but they’re getting more aggressive lately. The number of algorithm updates had dropped in the past, but they are back now. The search engine giant has made over 50 algorithm updates in the past two years. Judging by the last few updates, Google has been able to make changes to its algorithms in under a year.
- New penalization methods
There are many different penalization methods that Google uses to discourage websites from violating its rules. Over the years, the search engine giant has had to find new ways to reduce spam and ensure it doesn’t harm good websites. This is a good move as it keeps Google’s search engine relevant and fresh. However, some new algorithms are being used to punish websites for things that were never considered violations.
- Disruptive updates
Google’s updates have always had varying impacts on the sites they target. Some ranking movements only affect specific aspects of a website, while others disrupt them entirely (in a good or bad way). These disruptive updates have affected Google’s search results since its early days. The search engine giant makes it a point to inform the world about significant updates through blog posts and official statements. However, sometimes it doesn’t comment on the updates and leaves people in the dark about them.
- Relying on data, not users
The web is a very competitive place where every site tries to outdo its competitors in various forms. Websites try to rank higher than others by using advanced optimization techniques and paid advertising methods. The problem is that this can result in a very skewed measurement of an industry. One of the worst things that Google can do is to rely too much on data. The company can have different metrics for different sectors. For example, a website dedicated to music will have other requirements than a website focused on the fashion or automotive industry.
- Updates that affect many sites
Google updates and algorithm shifts affect a whole industry rather than just one site. Some changes are made for specific reasons, and others are entirely random. For example, Google’s recent updates were not just about a particular site or industry but rather about improving the overall search experience for all sites. The new algorithm has been widely discussed, but there hasn’t been anyone to confirm if it exists. That is, until now.
Conclusion
Google’s algorithm updates have always been stressful for SEO professionals. Whenever a new update hits the industry, SEO experts scramble to fix their websites and regain rankings. There are times when Google even comments on the updates, while others keep the web in the dark about what they did. While some updates are appropriate and necessary, others are too disruptive and leave many sites struggling to compete with their peers.